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Nirma washing powder was launched in the year 1969 and because of its quality and optimum pricing, it managed to capture a major share of the detergent market in the country. Some of its variants are Nirma Detergent Cake, Super Nirma Washing Powder and Super Nirma Detergent Cake. 1.4 TOP BRAND IN DETERGENT POWDER …

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Nirma Washing Powder 1kg is Rs 18.00 and Nirma Washing Powder 500grams is Rs 9.00. Thus it is a well known fact that Nirma’s best Unique Selling Proposition is Price .The result of there cost effective product offering is that though the industry has been growing at the rate of 15 per cent annually, Nirma’s growth has been at least 30-35 ...

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Next day the salesmen went back to the retailers and collected back the cash or the stock. Now the market was without Nirma. But in the following month, the media was bombed with an advertisement campaign which went on to become one of the most famous and memorable campaigns of all time, Washing powder nirma, washing powder nirma..!

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Nirma Washing Powder 1kg is Rs 18.00 and Nirma Washing Powder 500grams is Rs 9.00. Thus it is a well known fact that Nirma’s best Unique Selling Proposition is Price .The result of there cost effective product offering is that though the industry has been growing at the rate of 15 per cent annually, Nirma…

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