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Super Nirma Washing Powder ::... Exploding the myth that ‘better quality always demands higher price”, Nirma introduced a spray-dried blue coloured washing powder in the premium segment, in 1996. Available in 25g, 500g and 1000g packs, this product out-classed its competitor brands.

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Nirma Washing Powder has been able to create a distinctive place of its own because of its strong brand equity over the years. It is a detergent that has been accepted by the mass market because of its good quality.. By the year 2000 Nirma Washing Powder occupied 30% of the total market share in the detergent segment and in the year 2004 was able to sell nearly 800,000 tonnes of its product.

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By 1985, Nirma washing powder had become one of the most popular, detergents in many parts of the country. [citation needed] By 1999, Nirma was a major consumer brand, offering a range …

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Here is the list of 10 most used Indian brands of washing powder or laundry detergent available along with few brands of Unilever like Surf. Nirma Washing Powder The compnay started as one-product, today major products of Nirma inlcudes Soda ash, Soaps, Tarpaulin, Cement, Castor oil and sugar.

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3. Nirma: This is an Indian based company which was initially started in the year 1969 by an Ahmedabad based company. It is owned by a company called Nirma group of companies. Once in 80s Nirma was the largest selling detergent powder …